Why Sales Leaders Are Falling In Love With Social Selling
Have you ever thought about using social media to make the first contact to a prospect or lead rather than email? I know I didn’t until I was chatting with a colleague who mentioned he was seeing a 50% better response rate.
While I don’t have any formal research on that concept, I’m quickly realizing that the way we do business is changing faster than I may have originally thought. I was watching a video from Jill Konrath on the Rise Of Social Selling just a few weeks ago and something she said stood out to me. She said:
“Sellers who’ve embraced social media are creating new opportunities that totally bypass traditional sales channels… It’s about good selling – using all the tools that are available to you today.” – @jillkonrath, The Rise of Social Selling