Cut The Excuses: These Two Studies Show Why Social Selling Works
Over the last few years, there has been a shift in the business world. It used to be that you could run a few ad campaigns, start cold calling, hop on a plane, go golfing, have a couple drinks and close a six or seven figure deal.
Since then, the internet and technology as a whole has changed the way we sell. Prospects and leads have gotten much smarter and more skeptical of sales professionals and marketers. They are now able to research your business before you reach out to them and can point out what’s crap and what’s quality solely from the reviews they find online. They also have the power to impact your existing clients through the stories they share and the relationships they develop.
These changes have been taking place for over a decade. Over the last few years, there hasn’t been much development to help marketers and sales professionals truly excel in this new landscape. After lots of work, careful analysis and chatting with professionals, we’re excited to announce that social selling has finally arrived.